Brand illustration: Beth

Humanizing the revenue cycle world

Healthcare revenue cycle management (or RCM for short..) might not conjure up fun, inviting imagery however it’s an important function for healthcare organizations to understand as it means getting appropriately reimbursed for the care of their patients. The fine folks at RCM Brain, a Louisville, KY based healthcare software startup, understood this and thus desired a way to humanize their important – albeit technical – RCM product and service offering. With this goal in mind, we created an array of illustrated icons, visuals, and avatars all led by healthcare IT ace Beth.

Final digital version of RCM Brain's brand avatar Beth
Early Beth
Early sketch of Beth with non-sciFi looking casual clothing in addition to digital version side-by-side
Final Beth
Sketch of what became the final sci-fi version of Beth as well as digital version side-by-side
Icons which viusally represent the services and skills RCM Brain offers
Digital illustrations of Beth meditating over the revenue cycle services RCM Brain offers to their clients
Digital illustration of a stressed looking woman surrounded by a busy, chaotic back office side-by-side to an after picture of her happyily sitting at a clean, clutter-free desk with a laptop, smartphone, and pen+paper
Digital illustration of Beth and her team of RCM ninjas