Humanizing the revenue cycle world
Healthcare revenue cycle management (or RCM for short..) might not conjure up fun, inviting imagery
however it’s an important function for healthcare organizations to understand as it means getting
appropriately reimbursed for the care of their patients. The fine folks at RCM Brain, a Louisville, KY
based healthcare software startup, understood this and thus desired a way to humanize their important –
albeit technical – RCM product and service offering. With this goal in mind, we created an array of
illustrated icons, visuals, and avatars all led by healthcare IT ace Beth.