Leading up to the November election I have noticed more and more good design and art on the campaign trail. It definitely is due to both parties trying to reach a younger audience. The Obama Camp in particular have had some great design coming out of their marketing efforts.
All politics aside, I would have to say that the Obama Camp has done a much better job with their distinguished brand image. In many ways the Obama brand is fresh and inviting and the colors, graphics and fonts really lend themselves to the theme of change and hope. I’m not saying that Obama is more able than McCain as president but Obama certainly has the leg up in the design category.
I have posted below a few of the commissioned print pieces that the Obama Camp asked designers Scott Hansen(of ISO50 fame) and Shepard Fairey to do. Just a few excellent examples of some of the great design floating around the campaign trails.
First: Shepard Fairey’s Print, Second: Scott Hansen’s Print.
