NOTE: For those of you who can’t see the embedded video click here.
Dieter Rams, industrial designer who heavily influenced Apple’s product designs, talks about form vs. function and also “Less is More” in respect to contemporary industrial design. In many ways his industrial design process can easily be applied to graphic design. In the design world his “10 Commandments of Design” continue to influence most designers in some way or another.
I love when he talks about design in respect to usability and functionality. He goes on to say …
Design should not dominate things, should not dominate people. It should help people!
What he says here is stupidly simple yet so profound — design should help people! I have much respect for this man and his contribution to the design world.
